A Review of My Experience at Direction Inc.
Written by: Joshua Klafter
University of Florida
As the 2 & ½ week point rapidly approaches, it becomes increasingly astounding to me that I have only been interning with Direction Inc. for such a brief amount of time. The sheer quantity of knowledge I have obtained is incredible.
This learning is not meant to undermine the robust body of hands-on involvement I have been privileged to engage in. Here are just some of the valuable experiences I have obtained in the past 12 weekdays.
Before starting my internship with Direction, I knew very little about search engine optimization. I understood one core principle- the goal is to get the client to the top of Google. I had no grasp of the hard work, dedication, and genius tactics that went into achieving this goal.
Both founders take time out of their busy schedules to explain the core fundamentals of SEO to me in a format that I can clearly understand.
These lessons are only enhanced by their robust body of SEO work, which they use to contextualize their teachings. I am learning SEO from expert search engine optimizers.
The state-of-the-art technology and cutting-edge resources they have in their arsenal only make these lessons more practical and engaging.
I wasn’t just lectured to and let go. I have been given multiple unique opportunities to apply my newfound knowledge in a real-world context.
I have been crafting actual content for clients using the techniques Direction has taught me. Within such a shockingly tiny amount of time, I have begun actively producing content using SEO strategies I knew virtually nothing about prior.
Blog and Article Writing for Clients
Producing content for clients has been one of the most valuable experiences of my time at Direction so far. Although I have had various writing-centric internships in the past, all of that writing has been either journalistic or for the core company itself.
Interning at Direction has been my first real-world client writing experience.
Law firms, air conditioning companies, and rehabilitation centers are just a few of the clients I have been able to write content for. This experience has been immensely rewarding; my hard work and effort are going towards a practical purpose.
With only two dozen full workdays under my belt, my writing can be found prominently positioned on client websites. If this is what I have been able to accomplish in just two weeks, I can only imagine how much practical writing experience I will have after two months.
Interning with Direction gave me the opportunity to familiarize myself with the valuable business tool that is Google Analytics. My co-interns and I were given the privilege to take a complete analytics course and receive a certification in the program.
Although the class can be completed independently from an internship environment, the help of my fellow Direction employees was invaluable in my developing of an understanding of the program.
They gave me the detailed guidance, expert advice, and articulate explanations I needed to grasp everything Google Analytics has to offer. The fact that I would have never considered working towards a certification in Google Analytics before coming to Direction shouldn’t go without note.
My time with Direction thus far has proved to be one of the most valuable workplace environments I’ve ever had to opportunity to have been a part of.
I look forward to using the abundance of knowledge and experience I have gained in more real-world applications. I hope to learn even more as the next few months progress and apply this experience to my future career path.
Three Months Later….
It feels like only yesterday that I sat down to write about what I had learned at Direction Inc. after a mere 2.5 weeks. After roughly quadruple that amount of time, I am astonished by how much my perspective on this internship opportunity has changed.
Although I was impressed by the amount of education and hands-on experience I had obtained at that time, my appreciation for Direction Inc. has grown exponentially since. Although the sheer quantity of knowledge I have received is undefinable, here are just a few of the innumerable experiences I learned from over my two months interning with the best digital marketing agency in the world.
Working Directly with Clients
During my initial report, I discussed how invaluable writing for clients had been in enhancing my real-world writing skills. Not only did this growth continue over the next 1.5 months, but an additional element entered the fray, increasing this educational value tenfold. I had the privilege of speaking with and working directly with clients.
Placing both a face and voice to what was previously just a business entity added a unique element of empathy to my content writing perspective.
I was able to craft a more profound understanding their needs and desires on a professional level and was able to implement these goals into my improved writing.
For this reason, as well as supplementary guidance from the marketing and SEO experts that comprise the Direction Inc. team, I was able to improve my content writing immensely.
I developed innovative writing skills that I plan to take with me into my future endeavors; I am incredibly grateful to Direction Inc. for facilitating this growth.
Expanding Upon my SEO Fundamentals
Before my time with Direction Inc., I had virtually no idea what successful search engine optimization entailed. After only 2.5 weeks, I developed a basic understanding of the dedication, genius strategies, and hard work that goes into every SEO campaign.
I was grateful to the founders of Direction Inc. for taking the time to break down these complex tactics into a format that I was able to digest quickly. Multiply this knowledge period by four, and my grasp on SEO has only expanded.
The founders tasked me with projects that aided in the enhanced development of my SEO understanding and skills. These include, but are by no means limited to, citation building, keyword charting, PBN writing, and WordPress formatting.
Engaging in these search engine optimization endeavors challenged me on both an intellectual and creative level. I found modifying both my writing and work strategies to fit into an ever-changing online environment to be challenging, but unarguably worthwhile.
Thanks to the dedicated aid of every member of the Direction Inc. team, I was able to overcome these mental obstacles and excel at projects that, before beginning this internship, I didn’t even know existed.
A lot changed throughout my time at Direction Inc. My perspective on the rapidly-advancing SEO and marketing industries, as well as their seamless integration, was forever altered. I feel privileged to have worked with and learned from professionals with such a robust passion and expertise for their craft.
I will always remember the lessons I learned over these two months, and will frequently apply them throughout my future career path. Thank you, Direction Inc., for giving me an unforgettable summer.